Depend on business plans you analysis Essay Example | Topics and Well Written Essays - 750 words - 2

Depend on business plans you analysis - Essay Example The outline given in the textbook on how to write a business plan has the following segments; Objectives, budget, income statement, cash flow, balance Sheet, Break even analysis, examples, and a summary. These two companies’ business plans have different elements compared to the outline given in class. The only common elements were the costing and the financial analysis. However, there are varied differences with the Ford Motor Company and AMREF business plans. The business plan by AMREF has an executive summary that has a description of the companies plan. An introduction, the mission, and values of the company follow. The partnership descriptions, strategic fundraising, strategic directions, management of the business planning process, monitoring, evaluation and costing are the elements in the plan. On the other hand, the Ford Motor company business plan has an introduction that contains main aspects of the company, its aims, and policies. It has an analysis of the current business environment and its viability plan. The last aspect in the plan is a summary of the issues raised in the plan and responses to questions that had been raised. The style used in the business plan is the official recommended style of writing. In the two online sources, they capture background information about the company, the vision, and objectives. It also contains the business details of the company, services, and products, and financial analysis of the company. The two plans have been written using first pronoun and no cited references. A convincing business plan must be official, written in first-person and in cases where information is outsourced it should be well referenced. The details of a business plan are critical. The way the details have been presented should be in an organized, flawless, and systematic way. This is essential if the plan is to be

Marketing Strategy Essay Example | Topics and Well Written Essays - 2000 words - 1

Marketing Strategy - Essay Example (Kar, Verbraeck, 2007) In the premature stages of the business, there is need to focus on the marketing blend that is the product, place, price and promotion to plan and bring together your marketing activities. When you launch having to solve problems like these below, then that is the time to begin thinking more about marketing strategy. To accomplish its objective of becoming the most extremely regarded telecommunications Service Company, T-Mobile set out to make straight its present and campaign management approaches. It sought a partner to help it develop a new, customer-centric business model. IBM Global Business Services worked with T-Mobile to develop an initial business case with projected paybacks and roadmap for accomplishing the goal of company of having a particular, event-based, consumer-centric operation management program for all of its subsidiaries. This solution condensed churn speed; the churn rate of one country subsidiary is predictable to improve to 2.8% from 3.2%, nearer to main competitors in that country. Inferior customer acquisition and preservation costs were realized through enhanced, embattled event-based campaigns. (Doole, Lowe, 2005) T-Mobile International wanted to change from a typical product-centric loom to campaign management that is running mainly promotions with pre-selected intention groups to a more customer-centric approach that are focusing on applicable events in the customers life span and facilitates real-time decision-making. It countenanced two main obstacles to accomplish its goals. Primary, the conventional, product-centric loom to promotion management was deeply well established in the company, and the advancement lacked both enough customer-centricity and elasticity to adjust to rapidly altering markets. Next, each of the European company subsidiaries had factually implemented its own promotion management solution, therefore preventing T-Mobile